Meta ads for ecommerce brands

Ads that return more than they cost.

We run your Meta ads, plan your creative with Kiln, and meet with you every week on everything else: email, offers, conversion and pricing. You keep making the product.

Book a strategy call Get a free video audit

Melbourne-based. Working with Australian DTC brands.

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Results

Same products. Same accounts. Different numbers.

Both brands were already selling. What changed was how the ad account was run and how well the store converted the traffic it was paying for.

Women's fashion, Meta ad account restructure

From losing a cent on every dollar to returning $2.50.

Meta adsAccount restructure
ROAS
0.99
2.50
+153%
Revenue from ads
$29,376
$60,680
2.1x
Ad spend
$29,620
$24,200
$5,420 less
Return above spend
−$244
+$36,480
over two months

What changed: underperforming campaigns switched off, budget consolidated into what was working, and the campaign structure rebuilt. 1 Jan to 28 Feb 2026 compared with 1 Mar to 30 Apr 2026.

Meta Ads Manager, March to April 2026: $24,199.68 spent, $60,679.50 in purchases, 2.50 average ROAS

Straight from Ads Manager. Campaign names blurred to keep the brand private.

View the full Ads Manager screenshot
Hair & beauty, Meta ads and store conversion

5x the revenue in six months, at the same order value.

Meta adsCRO
Revenue
$121.3K
$610.1K
5.0x
Orders
405
2,252
5.6x
Sessions
20.9K
94.8K
4.5x
Conversion rate
1.92%
2.29%
+19%

What changed: Meta ads taken over and the store optimised for conversion. Average order value held between $271 and $300 while order volume grew 5.6x, so the growth came from more customers, not discounting. Seven months to 30 June 2025 compared with six months to 31 December 2025, Shopify, all channels.

Shopify analytics: before, 1 Dec 2024 to 30 June 2025, $121.3K sales from 405 orders; after, 30 June to 31 Dec 2025, $610.1K sales from 2,252 orders

Shopify analytics, all channels.

View the Shopify screenshot

What you get

We run the ads. You get a weekly second brain for everything else.

One retainer, three parts. No account managers in between: the person on your weekly call is the person running your ads.

Done for you

Meta ads, run end to end

Your account is rebuilt around what's actually selling, then managed every day.

  • Campaign structure, launches and testing
  • Daily optimisation and budget decisions
  • Scaling what works, switching off what doesn't
  • Monthly report on ROAS, MER and CAC, with next month's plan
Software included

Kiln creative planning

Your weekly creative plan and AI static ads, built from your store data and what competitors are running. You'll know what to film next.

Every week

Strategy call

An hour on whatever is holding growth back: email, offers, landing pages, pricing, stock. We advise, your team ships.

Pricing depends on your ad spend and what you need. We'll go through it on the call, along with what we'd change in your account first. Every engagement comes with our 90-day guarantee: we agree on a target before we start, and if it isn't hit within 90 days we keep working at no charge until it is.

How it works

From first call to a rebuilt account in about a month.

  1. Day 1

    Strategy call

    30 minutes on your numbers, your goals and whether we're a fit.

  2. Week 1

    Account audit

    We go through your ads, store and creative and show you exactly where money is leaking.

  3. Weeks 2–4

    Rebuild

    Campaigns restructured, budget moved to what works, first Kiln creative plan live.

  4. Month 2 onward

    Test and scale

    New creative every week, spend scaled behind winners, weekly calls to keep everything else moving.

Who it's for

Built for brands that already sell.

A good fit

  • Shopify brand with a product people already buy
  • Already spending on Meta, usually $10k+ a month
  • ROAS has stalled or creative feels like guesswork
  • Willing to film new content every week

Not a fit yet

  • Pre-launch or still looking for product–market fit
  • Looking for a set-and-forget agency
  • Wanting results without changing anything
"I ran my own fashion brand to $100K months before I touched anyone else's account. Most brands don't have an ads problem. They have a creative volume problem and an account nobody has cleaned up in months. I found both on my own money first."

Aiden Mantzaris, founder of Fuqi. Former fashion brand founder. Sets the strategy on every account and is on every weekly call.

Kiln

Know what ad to make next.

Kiln is the creative planning software behind our client work. It connects to Shopify and Meta, learns your brand, studies what competitors are running, and turns it into a weekly plan you can act on.

  • Brand brainBuilt from your store, products, reviews and best-performing ads.
  • Competitor researchSee which angles and formats are working in your category right now.
  • Weekly creative planWhat to film, what to test and why, every week.
  • AI static adsOn-brand statics generated from the plan, ready to test.

Join the Kiln waitlist

Kiln is included for our ads clients today. Standalone access is opening to a small group of brands first.

You're on the list. We'll email you when your spot opens.

Next step

See what we'd change in your account.

Book a 30-minute call and we'll go through your numbers together. If you'd rather not get on a call yet, request a video audit instead.

Book a strategy call
  • Where your ad spend is leaking
  • What your account structure should look like
  • The first three creative tests we'd run

Not ready for a call?

Get a free video audit

A short Loom walking through your store and ads, with what we'd change first. Sent within 48 hours.

Got it. Your video audit will land in your inbox within 48 hours.

Questions

Before you book.

How much does it cost?

It depends on your ad spend and what you need. We cover pricing on the strategy call once we've seen your account, so the number actually means something.

What does the guarantee cover?

Before we start, we agree on a measurable target such as ROAS, CAC or monthly revenue. If it isn't hit within 90 days, you stop paying the retainer and we keep working until it is. It applies to brands already selling and spending on Meta, measured on the same products in a comparable period.

Do you make the creative?

Kiln produces your weekly creative plan and AI static ads. Video is filmed by you or your team, briefed by us, so it looks like your brand and not like an agency.

Do you do email, SMS or the website?

We run Meta ads. Email, SMS, landing pages and offers are covered on the weekly strategy call, where we tell you what to change and your team or freelancers build it.

Do I keep ownership of my ad account?

Yes. Everything runs inside your own Business Manager. We're added as a partner and you can remove access at any time.

Which brands do you work with?

Australian ecommerce brands, mostly on Shopify, that already have sales and want to scale them profitably.